10 PPC Blogs That Helped My Ad Agency Survive

When I first started my own Digital Ad Agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed.

And like any dejected man, I just smoked, played Mortal Kombat and browsed randomly, trying to find out ‘Why?’, or rather ‘Why me?’. That was when I came across these words in a Moz blog.

You offer SEO, Web Design, and PPC. That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. What can you be the best at? What can you become known for?

These words hit me like a ton of bricks. I could completely relate.

If there was one thing I wanted to do in my life, it was digital marketing and if I had to survive, I had to get really good at it. At 11 PM that night, I asked my girlfriend not to call me for the next 3 months, put away my PS3 and started my research on the best PPC resources available online… and I just read. I read like mad and tried everything I read.

I didn’t just survive, I flourished and I owe my existence to these PPC blogs. To this day, I read every single article by these blogs. I realized that the day I stopped learning was the day I perish. This is so true for every Ad agency out there. Get you entire marketing team to read these blogs, today!

When it comes to marketing, invest in knowledge!

These days, I consult for Digital Ad Agencies.

1. PPC Hero

Specialization: PPC Strategies + Case Studies + News

Twitter Followers: 23,400+

Updates: Daily

I’ll be honest, whatever I’ve learned about PPC has come from PPC Hero.

This PPC blog is the gold standard of case studies, experiments, tips, tricks and predictions about pay per click digital advertising. From basic how-tos to sophisticated bid automation techniques, PPC Hero talks about it all.

The beauty of this blog is that its writers are fearless. They test adventurously and aren’t afraid to speak their minds. It’s the perfect way to learn without taking risks yourself.

Read PPC Hero every single day! You will find tremendous improvement in your campaigns.

2. WordStream

Specialization: PPC + Paid Marketing Strategy

Twitter Followers: 34,500+

Updates: Daily

“I am always on the lookout for solid data that blows away the conventional wisdom.”

This quote from Larry Kim summarizes what Wordstream is all about. This blog publishes detailed, data-driven driven posts on PPC management and strategy that will give you a whole new perspective.

WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. This blog is one of the best places to read thought leadership around search marketing.

Why should your agency follow this blog? Because Agency life is tough and mistakes are costly. The data driven insights provided by Wordstream will help you navigate the PPC pitfalls.

3. Search Engine Watch

Specialization: SEO + PPC

Twitter Followers: 128,000+

Updates: Weekly

Google’s legendary Matt Cutts has called Search Engine Watch a ‘must-read’.

Tim Mayer of Yahoo calls this the ‘most authoritative source on search.’

This blog led by Kevin Newcomb is one of the oldest and most-respected SEO & SEM resources online. One of the “Big Four” search engine blogs, this covers a range of customer acquisition strategies from content marketing to SEO and social media.

Detailed how-tos and thought leadership provided by SEW, makes this blog inevitable for Digital Ad Agencies.

Their content is actionable and can bring immediate results! Non Profit Growth For an Agency this is a must.

4. iSpionage

Specialization: PPC Intelligence + SEO + CRO

Twitter Followers: 2,388

Updates: Monthly

“Instead of reinventing the wheel, learn from the successes and failures of your competitors, to get more out of your own campaigns right away.”

iSpionage is a search marketing competitive intelligence provider. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords and other PPC campaigns using information from their top competitors.

The iSpionage blog also offers valuable search engine marketing insights for PPC advertisers and covers topics ranging from competitive PPC intelligence to Conversion Rate Optimization.

PPC intelligence can help you quickly make better decisions. Follow this blog to understand how you can ‘growth hack’ with competitive intelligence.

5. Certified Knowledge

Specialization: PPC Training + Community

Twitter Followers: 7,098

Updates: Monthly

Brad Geddes, the founder of Certified Knowledge, is the only AdWords trainer approved by Google to teach advanced AdWords courses. You will need his insights!

Certified Knowledge is a comprehensive, membership-based community for PPC insight. This blog has excellent resources on PPC tools, AdWords video lessons, Comprehensive guides, advanced strategies and industry news. From latest news on workshops & events to interviews with industry’s top experts, this blog always keeps you updated.

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